Work Smarter Not Harder

Surround Yourself With Others Who Lift You Up

Testimonial 6

When I first started working with Matt I was in a position where I hadn’t really been working after living overseas and had been out of the loop with marketing especially social media. I needed to build a business basically from scratch with no real lead flow. Matt’s ideas and approach saw my 2nd attempt at a Facebook marketing campaign generate over 100 genuine leads and 8 clients within a week of running the campaign. At no point does he make you do anything that’s not authentically you and I trust his judgment and partnership in taking my business to the next level.

Jake Lalich - Movement Co.

Testmonial 5

During our 7-8 months working with Matt we more than doubled our member base. Not only that but he taught us that It’s not all about getting people in the door. One of the biggest things we learnt with Matt were many strategies on client retention and how to give extra value to our members so they become our walking taking referrals. We had a working relationship that was built on trust and one now that we can call him a mate. If you are scratching your head on how to get to the next level I’d definitely put my trust in Matt at Box to Business

Jacinta and Mark - Prodigy Strength & Movement

Jo and Aaron

We have been working directly with Matt for six months and he's been a great fit for our business. As an experienced gym owner himself he immediately understood the unique nature and challenges within our industry, therefore his marketing strategies and our implementation has been swift and successful. We're a proactive business who thrive on staying ahead and Matt is dedicated to us and always available, we love this. He's a Coach in the true sense of the word; he educates and then holds us accountable. Because of this we have learnt so much, the results have been real and our business has profited.

Jo and Aaron - Fit 365

Testimonial 4

Working with Matt really help take my business to the next level. Matt not only helped us attract new members, but also helped us implement strategies to keep the ones we already had. Matt helped us to get a handle on both our member and financial numbers, allowing us to grow our business and community

Brendan - CrossFit By Design Bendigo

Testimonial 3

Matt is an awesome mentor for anyone looking at taking their business to the next level. He holds you accountable and gives you realistic goals to hit along the way. Willing to share his wealth of knowledge within the industry to make you not just a better business owner but a better person all together. Cheers Matt.

Sam and Bella - CrossFit Movida

testimonial 2

In April I decided I needed help with my business and Matt was my business coach from day 1. In my time with Matt, I learned a lot from him. He has a very honest approach, kept me accountable in achieving my weekly tasks and delivered by helping me reach the results I was after. I enjoyed working with him and can highly recommend his services to anyone.

Uwe - CrossFit Dexterity

testimonial 1

"In the past few years since social media has taken over I have invested a great deal of time and finance in marketing advice with poor results, which left me doubting myself and the future of my business. Earlier this year I was introduced to Matthew. With his advice and constant persistence I have turned my business around, I have not only doubled my clientele and improved my cash flow, I have also learned a great deal about social media marketing. Finally I have a coach, whom not only has achieved great results in my business, but teaches me how it’s done and most important of all is patient whilst I’m trying to grasp new concepts. I cannot thank Matthew enough for sharing his marketing knowledge, consistent motivation and encouragement. Not just your average marketing Coach, his warm, cheery personality shines through the computer screen."

Angela - Essential Body Personal Training
Get A Practical, No Bullshit Business Coach

Be Part Of A Team Who Cares For Your Business Like Their Own

And Giving You The Support & Accountability To Make It Happen…
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    Weekly Video Calls

    Catch up with coaches and fellow members weekly to share ideas, stories and implement strategies on how to grow your business.

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    Like Minded Community

    Be part of a great community of entrepreneurs who are in the same space as you. Be pushed by your peers to succeed.

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    Individualised Accountability

    Your coach will tailor your work to your needs. Our system is customisable giving you what you need when you need it most.

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    Action Plans

    Get your individual monthly plan from your coach to maximise the operations of your business. Fail to plan, plan to fail.

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    Operational Strategies

    Swipe our templates to make things easier to manage as your business grows. Our Open Gym system will help you keep calm and relax when things become frantic.

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    Expert Team Support

    We have assembled a great team of experts from around the globe to help you with all the thing a small fitness business needs.

Want FREE coaching to grow your business?

Implement my systems for FREE and grow your business in under 30 days.
Meet The Team
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Matthew Baitieri


Hi I’m Matt and I’m the Founder of Box 2 Business. I’ve been business coaching for over a year now, bringing all the knowledge I have gathered over the last 8 years of running my business and sharing it with other gym owners worldwide. During this time I had 3 business coaches which taught me a little on how to grow a fitness business and a lot on how NOT to coach gym owners. However, I have learnt most of my craft through reading, watching and listening experts from all industries and applying the best methods into my gym and those of my clients. I am all about serving the little guy and believe no 2 gyms are the same.



Hi I’m Loren and I’m the Social Media / Marketing specialist for B2B. I’ve been in the campus for 9 years creating and managing content and social media for different companies and clients. My role at B2B is to help clients improve their social media content and also offer a ‘done for you’ service.
As an addition, I’m also Matt’s assistant and pretty much run his business’s from behind the scenes.


Graphic Designer

Hi I’m Keyser and I’m the Graphic and Multimedia designer with a specialty in informatics for B2B. I’ve been doing graphic design for 9 years, but my main focus is mostly informatics, I can create and design apps, websites, pamphlets, business cards, t-shirts and much more so that your brand fit your needs as a client. I use modern and powerful tools that allow me to express my creative and ingenious personality throughout each design.


Web Designer

Hi I’m Surace, I am the Web Developer for B2B experienced in designing & developing custom websites and also highly experienced in building websites using platform like WordPress, Squarespace, Wix, etc . I’m also specialized in WooCommerce and Shopify, when the client needs an e-commerce solution. I help clients to build their website and provide regular support for website maintenance.


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Business Not Your Strong Point? That’s Ok Let Me Walk You Through It

Book Yourself In For A FREE Consult Below

How It Works


Choose A Plan

Select the Membership that best suits your needs. We have what you need, from beginner gym owners to veterans who have been in the game a long time.


Choose Your Add-Ons

Need more help? Choose your additional extras. Don’t pay for what you don’t need or won’t use.
Choose the options which will benefit your situation.


Start Your Journey

We will send you login details to the Open Gym within 12 hours. Jump on our weekly group calls and/or your 1 on 1 coaching calls to start building your business.


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